diff --git a/app/Exports/Sheets/TransactionsSheet.php b/app/Exports/Sheets/TransactionsSheet.php
index afd1f6d..9abd820 100644
--- a/app/Exports/Sheets/TransactionsSheet.php
+++ b/app/Exports/Sheets/TransactionsSheet.php
@@ -24,6 +24,7 @@ class TransactionsSheet implements FromCollection, WithHeadings, WithTitle
             'Cost Basis',
             'Sale Price',
             'Split',
+            'Reinvested Dividend',
             'Date',
             'Created',
             'Updated'
diff --git a/app/Models/Dividend.php b/app/Models/Dividend.php
index cf40078..1a0b477 100644
--- a/app/Models/Dividend.php
+++ b/app/Models/Dividend.php
@@ -6,6 +6,7 @@ use App\Models\Holding;
 use App\Models\MarketData;
 use App\Models\Transaction;
 use Illuminate\Support\Str;
+use Illuminate\Support\Carbon;
 use Illuminate\Database\Eloquent\Model;
 use App\Interfaces\MarketData\MarketDataInterface;
 use Illuminate\Database\Eloquent\Concerns\HasUuids;
@@ -86,10 +87,15 @@ class Dividend extends Model
             (new self)->insert($dividend_data->toArray());
 
             // sync to holdings
-            self::syncHoldings($dividend_data);
+            self::syncHoldings($symbol);
+
+            // get market data
+            $market_data = MarketData::firstOrNew(['symbol' => $symbol]);
+
+            // re-invest dividends
+            self::reinvestDividends($dividend_data, $market_data);
 
             // sync last dividend amount to market data table
-            $market_data = MarketData::firstOrNew(['symbol' => $symbol]);
             $market_data->last_dividend_amount = $dividend_data->sortByDesc('date')->first()['dividend_amount'];
             $market_data->save();
         }
@@ -97,10 +103,8 @@ class Dividend extends Model
         return $dividend_data;
     }
 
-    public static function syncHoldings($dividend_data): void
+    public static function syncHoldings(string $symbol): void
     {
-        $symbol = $dividend_data->last()['symbol'];
-
         // group by holdings
         $dividends = self::select(['holdings.portfolio_id', 'dividends.date', 'dividends.symbol', 'dividends.dividend_amount'])
                         ->selectRaw('
@@ -115,7 +119,7 @@ class Dividend extends Model
                         ')
                         ->join('transactions', 'transactions.symbol', '=', 'dividends.symbol')
                         ->join('holdings', 'transactions.portfolio_id', '=', 'holdings.portfolio_id')
-                        ->where('dividends.symbol', $dividend_data->last()['symbol'])
+                        ->where('dividends.symbol', $symbol)
                         ->groupBy('holdings.portfolio_id', 'dividends.date', 'dividends.symbol', 'dividends.dividend_amount', 'total_received')
                         ->havingRaw('total_received > 0')
                         ->get();
@@ -130,4 +134,29 @@ class Dividend extends Model
                     ]);
                 });
     }
+
+    public static function reinvestDividends(iterable $dividend_data, MarketData $market_data): void
+    {
+        // re-invest dividends
+        Holding::where([
+            'symbol' => $market_data->symbol,
+            'reinvest_dividends' => true,
+        ])
+        ->get()
+        ->each(function($holding) use ($dividend_data, $market_data) {
+
+            foreach($dividend_data as $dividend) {
+
+                Transaction::create([
+                    'date' => $dividend['date'],
+                    'portfolio_id' => $holding->portfolio_id,
+                    'symbol' => $holding->symbol,
+                    'transaction_type' => "BUY",
+                    'reinvested_dividend' => true,
+                    'cost_basis' => $market_data->market_value,
+                    'quantity' => ($dividend['dividend_amount'] * $holding->qtyOwned(Carbon::parse($dividend['date']))) / $market_data->market_value,
+                ]);
+            }
+        });
+    }
 }
diff --git a/app/Models/Holding.php b/app/Models/Holding.php
index 9e22242..c9ed89e 100644
--- a/app/Models/Holding.php
+++ b/app/Models/Holding.php
@@ -26,11 +26,13 @@ class Holding extends Model
         'realized_gain_dollars',
         'dividends_earned',
         'splits_synced_at',
+        'reinvest_dividends'
     ];
 
     protected $casts = [
         'splits_synced_at' => 'datetime',
-        'first_transaction_date' => 'datetime'
+        'first_transaction_date' => 'datetime',
+        'reinvest_dividends' => 'boolean'
     ];
 
     protected $attributes = [
@@ -209,6 +211,19 @@ class Holding extends Model
         $this->save();
     }
 
+    public function qtyOwned(\Illuminate\Support\Carbon $date = null)
+    {
+        if ($date == null) $date = now();
+
+        $transactions = $this->transactions->where('date', '<=', $date);
+
+        $purchases = $transactions->where('transaction_type', 'BUY')->sum('quantity');
+
+        $sales = $transactions->where('transaction_type', 'SELL')->sum('quantity');
+
+        return $purchases - $sales;
+    }
+
     public function dailyPerformance(
         \Illuminate\Support\Carbon $start_date = null, 
         \Illuminate\Support\Carbon $end_date = null, 
diff --git a/app/Models/Transaction.php b/app/Models/Transaction.php
index d03918f..7faa735 100644
--- a/app/Models/Transaction.php
+++ b/app/Models/Transaction.php
@@ -23,6 +23,7 @@ class Transaction extends Model
         'cost_basis',
         'sale_price',
         'split',
+        'reinvested_dividend'
     ];
 
     protected $hidden = [];
@@ -30,6 +31,7 @@ class Transaction extends Model
     protected $casts = [
         'date' => 'datetime',
         'split' => 'boolean',
+        'reinvested_dividend' => 'boolean'
     ];
 
     protected static function boot()
diff --git a/database/migrations/2024_10_18_000001_add_reinvestment_columns.php b/database/migrations/2024_10_18_000001_add_reinvestment_columns.php
new file mode 100644
index 0000000..28defcc
--- /dev/null
+++ b/database/migrations/2024_10_18_000001_add_reinvestment_columns.php
@@ -0,0 +1,36 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    /**
+     * Run the migrations.
+     */
+    public function up(): void
+    {
+        Schema::table('holdings', function (Blueprint $table) {
+            $table->boolean('reinvest_dividends')->nullable()->after('quantity');
+        });
+
+        Schema::table('transactions', function (Blueprint $table) {
+            $table->boolean('reinvested_dividend')->nullable()->after('split');
+        });
+    }
+
+    /**
+     * Reverse the migrations.
+     */
+    public function down(): void
+    {
+        Schema::table('holdings', function (Blueprint $table) {
+            $table->dropColumn('reinvest_dividends');
+        });
+
+        Schema::table('transactions', function (Blueprint $table) {
+            $table->dropColumn('reinvested_dividend');
+        });
+    }
+};
diff --git a/lang/en.json b/lang/en.json
index 93ee19a..a42e1a6 100644
--- a/lang/en.json
+++ b/lang/en.json
@@ -11,11 +11,13 @@
     "Log in": "Log in",
     "Register": "Register",
     "Create": "Create",
+    "Update": "Update",
     "Cancel": "Cancel",
     "Save": "Save",
     "Close": "Close",
     "or": "or",
     "and": "and",
+    "Yes": "Yes",
     "Nothing to show here yet": "Nothing to show here yet",
 
     "Hang on! You're doing that too much.": "Hang on! You're doing that too much.",
@@ -116,6 +118,11 @@
     "Total Market Value": "Total Market Value",
     "Realized Gain/Loss": "Realized Gain/Loss",
     "Dividends Earned": "Dividends Earned",
+    "Dividends": "Dividends",
+    "Dividend options": "Dividend options",
+    "Dividend options saved": "Dividend options saved",
+    "Reinvest dividends": "Reinvest dividends",
+    "Automatically generate buy transactions for any dividends earned.": "Automatically generate buy transactions for any dividends earned.",
     "Split": "Split",
     "Splits": "Splits",
     "No splits for :symbol yet": "No splits for :symbol yet",
diff --git a/lang/es.json b/lang/es.json
index 989a22c..375bbeb 100644
--- a/lang/es.json
+++ b/lang/es.json
@@ -11,11 +11,13 @@
     "Log in": "Iniciar sesión",
     "Register": "Registrarse",
     "Create": "Crear",
+    "Update": "Actualizar",
     "Cancel": "Cancelar",
     "Save": "Guardar",
     "Close": "Cerrar",
     "or": "o",
     "and": "y",
+    "Yes": "Sí",
     "Nothing to show here yet": "No hay nada que mostrar aquí todavía",
     
     "Hang on! You're doing that too much.": "¡Por favor espere un momento!",
@@ -116,6 +118,11 @@
     "Total Market Value": "Valor Total de Mercado",
     "Realized Gain/Loss": "Ganancia/Pérdida Realizada",
     "Dividends Earned": "Dividendos Ganados",
+    "Dividends": "Dividendos",
+    "Dividend options": "Opciones de dividendos",
+    "Dividend options saved": "Opciones de dividendos guardadas",
+    "Reinvest dividends": "Reinvertir dividendos",
+    "Automatically generate buy transactions for any dividends earned.": "Genere automáticamente transacciones de compra para cualquier dividendo obtenido.",
     "Split": "Division",
     "Splits": "Divisiones",
     "No splits for :symbol yet": "No hay divisiones para :symbol",
diff --git a/resources/views/components/ib-card.blade.php b/resources/views/components/ib-card.blade.php
index 989c4c2..05c7131 100644
--- a/resources/views/components/ib-card.blade.php
+++ b/resources/views/components/ib-card.blade.php
@@ -4,7 +4,7 @@
     {{ $attributes->merge(['class' => 'bg-slate-100 dark:bg-base-200 rounded-lg']) }} 
 >
 
-    <h2 class="text-xl mb-2"> {{ $title }} </h2>
+    <h2 class="text-xl mb-2 flex items-center truncate"> {{ $title }} </h2>
 
     {{ $slot }}
 </x-card>
\ No newline at end of file
diff --git a/resources/views/holding/show.blade.php b/resources/views/holding/show.blade.php
index 007fde6..d4f1e15 100644
--- a/resources/views/holding/show.blade.php
+++ b/resources/views/holding/show.blade.php
@@ -33,10 +33,10 @@
         <div class="mt-6 grid md:grid-cols-9 gap-5">
 
             <x-ib-card class="md:col-span-5">
-                <x-slot:title class="pb-2">
+                <x-slot:title>
 
                     {{ $holding->market_data->symbol }} 
-                    <span class="text-sm"> {{ $holding->market_data->name }} </span>
+                    <span class="text-sm ml-2"> {{ $holding->market_data->name }} </span>
                 </x-slot:title>
 
                 @livewire('holding-market-data', ['holding' => $holding])
@@ -100,15 +100,27 @@
 
             </x-ib-card>
 
-            <x-ib-card title="{{ __('Dividends') }}" class="md:col-span-3">
+            <x-ib-card class="md:col-span-3">
+
+                <x-slot:title>
+                    {{ __('Dividends') }}
+
+                    <x-ib-flex-spacer/>
+
+                    <x-button 
+                        title="{{ __('Dividend options') }}" 
+                        icon="o-ellipsis-vertical" 
+                        class="btn-circle btn-ghost btn-sm text-secondary" 
+                        @click="$dispatch('toggle-dividend-options')"
+                    />
+                </x-slot:title>
 
                 <x-ib-modal 
                     key="dividend-options"
                     title="{{ __('Dividend options') }}"
                 >
-                    @livewire('manage-transaction-form', [
-                        'portfolio' => $portfolio, 
-                        'symbol' => $holding->market_data->symbol, 
+                    @livewire('holding-dividend-options-form', [
+                        'holding' => $holding
                     ])
 
                 </x-ib-modal>
diff --git a/resources/views/livewire/holding-dividend-options-form.blade.php b/resources/views/livewire/holding-dividend-options-form.blade.php
new file mode 100644
index 0000000..d24c66a
--- /dev/null
+++ b/resources/views/livewire/holding-dividend-options-form.blade.php
@@ -0,0 +1,65 @@
+<?php
+
+use App\Models\Holding;
+use Illuminate\Support\Collection;
+use Livewire\Attributes\{Computed};
+use Livewire\Volt\Component;
+use Mary\Traits\Toast;
+use Illuminate\Validation\Rule;
+
+new class extends Component {
+    use Toast;
+
+    // props
+    public Holding $holding;
+
+    public Bool $reinvest_dividends = false;
+
+    // methods
+    public function rules()
+    {
+
+        return [
+            'reinvest_dividends' => ['required', 'boolean'],
+        ];
+    }
+
+    public function mount() 
+    {
+        
+        $this->reinvest_dividends = $this->holding?->reinvest_dividends ?? false;
+    }
+
+    public function save()
+    {
+        $this->holding->update($this->validate());
+
+        $this->success(__('Dividend options saved'));
+
+        $this->dispatch('toggle-dividend-options');
+    }
+}; ?>
+
+<div class="" x-data="{ }">
+    <x-ib-form wire:submit="save" class="">
+
+        <x-toggle 
+            label="{{ __('Reinvest dividends') }}" 
+            wire:model="reinvest_dividends" 
+            right 
+            hint="{{ __('Automatically generate buy transactions for any dividends earned.') }}"
+        />
+
+        <x-slot:actions>
+
+            <x-button 
+                label="{{ __('Save') }}" 
+                type="submit" 
+                icon="o-paper-airplane" 
+                class="btn-primary" 
+                spinner="save"
+            />
+        </x-slot:actions>
+    </x-ib-form>
+
+</div>
\ No newline at end of file
diff --git a/resources/views/livewire/manage-portfolio-form.blade.php b/resources/views/livewire/manage-portfolio-form.blade.php
index c1ac600..eb92a7d 100644
--- a/resources/views/livewire/manage-portfolio-form.blade.php
+++ b/resources/views/livewire/manage-portfolio-form.blade.php
@@ -89,7 +89,7 @@ new class extends Component {
             @if (!$hideCancel)
                 <x-button label="{{ __('Cancel') }}" link="/dashboard" />
             @endif
-            <x-button label="{{ $portfolio ? 'Update' : 'Create' }}" type="submit" icon="o-paper-airplane" class="btn-primary" spinner="save" />
+            <x-button label="{{ $portfolio ? __('Update') : __('Create') }}" type="submit" icon="o-paper-airplane" class="btn-primary" spinner="save" />
         </x-slot:actions>
     </x-ib-form>
 
diff --git a/resources/views/livewire/manage-transaction-form.blade.php b/resources/views/livewire/manage-transaction-form.blade.php
index b8a4a70..b48de2b 100644
--- a/resources/views/livewire/manage-transaction-form.blade.php
+++ b/resources/views/livewire/manage-transaction-form.blade.php
@@ -165,7 +165,7 @@ new class extends Component {
             @endif
 
             <x-button 
-                label="{{ $transaction ? 'Update' : 'Create' }}" 
+                label="{{ $transaction ? __('Update') : __('Create') }}" 
                 type="submit" 
                 icon="o-paper-airplane" 
                 class="btn-primary" 
diff --git a/resources/views/livewire/transactions-table.blade.php b/resources/views/livewire/transactions-table.blade.php
index 1862f46..bdb304b 100644
--- a/resources/views/livewire/transactions-table.blade.php
+++ b/resources/views/livewire/transactions-table.blade.php
@@ -88,7 +88,7 @@ new class extends Component {
             {{ $row->date->format('M d, Y') }}
         @endscope
         @scope('cell_split', $row)
-            {{ $row->split ? 'Yes' : '' }}
+            {{ $row->split ? __('Yes') : '' }}
         @endscope
         @scope('cell_transaction_type', $row)
             <x-badge 
diff --git a/tests/DividendsTest.php b/tests/DividendsTest.php
index bd8bf07..9233ba0 100644
--- a/tests/DividendsTest.php
+++ b/tests/DividendsTest.php
@@ -34,4 +34,31 @@ class DividendsTest extends TestCase
 
         $this->assertEquals(4.95, $holding->dividends_earned);
     }
+
+    /**
+     */
+    public function test_new_dividends_are_reinvested(): void
+    {
+        $this->actingAs($user = User::factory()->create());
+        
+        $portfolio = Portfolio::factory()->create();
+        Transaction::factory()->buy()->yearsAgo()->portfolio($portfolio->id)->symbol('ACME')->create();
+
+        $holding = Holding::query()->portfolio($portfolio->id)->symbol('ACME')->first();
+        $holding->reinvest_dividends = true;
+        $holding->save();
+        
+        $this->assertEquals(0, $holding->dividends_earned);
+
+        Dividend::refreshDividendData('ACME');
+
+        $transactions = Transaction::where(['reinvested_dividend' => true])->symbol('ACME')->portfolio($portfolio->id)->get();
+
+        $dividendsReinvested = $transactions->reduce(function ($carry, $transaction) {
+            return $carry + ($transaction->cost_basis * $transaction->quantity);
+        }, 0); 
+
+        $this->assertCount(3, $transactions);
+        $this->assertEqualsWithDelta(4.95, $dividendsReinvested, 0.01);
+    }
 }